Welcome to the new Google Keyword Tool

Bless their little algorithms Google has come up with a lovely little addition to their already very good Google Keyword Tool. As with all things Google the Beta will now be subjected to ridicule by all those in the competing software markets. Naturally enough it will have some glitches to start but I hope that over time they fix those because as a tool it simplifies a lot of the annoying stuff in the standard Google Keyword Tool.

A Picture says a 1000 Words.

Whilst this may be true a video can do even more. So with that in mind there are two parts to this video tutorial. Part one shows you what the new Google Keyword Tool look like and we take it for a ‘test drive’.

So What is New in the Google Keyword Tool?

In short the tool drops search terms together. This is no doubt aim squarely at those who struggle to get Adwords Campaigns together. Obviously with the success of Google Adwords comes the problem that if you have Trillions of advertisements running how can the little guy ever get his or her advertisements found. By simplifying the Google Keyword Tool so that it in effect groups like searches it will make it simpler for those less familiar with Keyword research able to establish a group of like terms. In theory this should allow a smaller advertiser to get their ad campaign to work.

That said a Google Adwords Campaign can work miracles once it is set up correctly. We regularly run a campaign for a local repair company that netts them over $2000 a month for a spend of less than $150 a month. That is a massive ROI in any advertising medium. So if you are in the right business and you work with a company that knows what they are doing the returns can be exquisite!

That said in some industries Adwords is less successful. Which is why you need to work closely with a company who will run trials so you don’t simply waste thousands of dollars. Trials may cost as little as $5 a day and may only run for 5 days.

Finding Better Keywords.

Obviously the new Google Keyword Tool is designed to help you find better keywords which in turn will bring more targeted traffic to your site which in turn will lead to more sales (notice I said Targeted Traffic). The problem everyone seems to come up against is even with a great keyword tool it often seems like all the good Keywords are taken.

That is sort of true and also not at the same time. In the second video we go through one simple way you can use the Google Keyword Tool to in effect spy on what you competitors are doing. By matching your keywords to exact long tail keyword phrases it is possible to get your pages to rank very quickly even if the competition appears to be very high.

As you can see the video shows just how to find a search term or keyword and how if you learn to use the Google Keyword Tool in a slightly different way most others use it you can find the edge to ranking in areas you may not think possible. Of course all the good research in the world is not much use if you don’t use it wisely or don’t know how to SEO your page properly in the first place.