Google SEO Ranking
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A search engine Rank is basically how high in the Search engine’s list your web site appears. If your web site sells apples and someone types in the word ‘Apple’ if your web page pops up as the first listing under the paid listings then your sites has a 1st Rank.
Why is a higher Rank important?
Most people searching the web for information don’t look at web sites that don’t come up on the first page of a search engine like Google, Yahoo or Bing. Think about it. How often do you open every web site on the first ten pages of Google to find what you want? So if your web site isn’t in the first few listings your web site will likely be one of the BILLIONS of sites that never gets a single hit!
How do you get a Good Ranking?
Well you can either pay for it known as ‘Pay per Click’ or you can, as I like to put it, ‘Earn it’ by making sure your web site plays by the rules. If you make sure your web site is easy for the search engines to navigate and is targeted to the people who want to read what you have to say then nice things start to happen to your ranking.
So where do your start?
You start by defining who you are and what you do exactly. Getting back to our example if you do sell ‘Apples’ (the old fashioned ones you eat) then you need to tell the search engine that you are selling eatable apples e.g. Pink Lady Apples (my personal favorite). Many poeple think it is clever to get lots of people to visit a site by using clever words like ‘Apple’. But the search engines are programmed to weed out the ‘Bad Apples’. So be honest.
Good Rankings come from Good Research!
For most small local companies getting a good ranking that will generate lots of local interest is not very difficult. It is also not very costly either (usually less than $150). Once it is done your Ranking can stay very high for many months or even years. Really it will stay high until one of your competitors gets sick of you taking all the business and tries to match what you are doing. Compare the cost of SEO to something like Yellow Pages and you can see why it such a great investment.
If it’s so simple why isn’t everyone doing it?
That is a good question and I really don’t know how to answer that but to say that I find it relatively simple to hit a golf ball 250 metres or so. Most people don’t. My Grandmother knitted all her life and she found that simple. Me, I wouldn’t know where to start when it comes to knitting. My opinion is everyone should SEO their site. Before I learned about SEO I was given some unbelievable quotes to have my own sites optimised and told how incredibly complicated it is to do etc. Now I know most of that was bunkum! Most small companies can afford to have their sites optimised very simply and very inexpensively with just a little help.PH: 1300 929 246 | That’s 1300 Way2Go
Does SEO always work?
No if a product or industry is well supplied then chances are many, many companies are using very sophisticated SEO strategies to get a high ranking. They are also spending a small fortune to do so. That means it gets tough. Take one of my other little sites which has the first ranked page in our Google category (repair my appliance). We have 11,000,000 competitors. Many companies below our pages are all multinational conglomerates yet we out rank them all!. So it can be done but it is tougher.
The point is small companies have to work smart. They don’t have to spend a fortune perfecting their SEO strategies they just have to be better than the opposition. If your opposition has no clue regarding SEO then all you need is a bit and your web site will rank higher. It is then up to you to provide a great product or service.