If you are not sure what Niche Internet Marketing is then read on.

Let’s say you are an Expert. The definition of an expert is: “A person who knows a whole lot about very little.” In many ways that is what Niche Internet marketing is all about.

Let’s say you run or own a business that has a whole lot to do with ‘Pink Lady Apples’ as we discussed in SEO – 101 . In our example we spoke of a mythical company who just sold one product: ‘Pink Lady Apples’.

That is an example of a very small segment of interest to the whole community of people world wide that use the Internet. But small on the Internet can still be massive in terms of what traditional businesses might once have seen as their ‘target market’. The target is now not bounded so much by geography.

Take for example pets and hobbies. And let’s break that down to something as obscure as “The Bearded Dragon” . Yes that’s right a lizard – the ugly little bloke on the left! 330 000 people per month are searching the net world wide to find out more about the Bearded Dragon.

When you think about it that should come as no real surprise. Assuming there are over 1.2 Billion Internet users every day 330 000 per month is very small in the overall scheme of things.

So how does Niche Internet Marketing help small businesses?

Simple, the smaller the business the more exact you can be when it comes to where you want to market your business and to whom. That means your  Niche Internet Market is small which usually means less competition from big companies or companies with their own IT professionals on staff.

Take this repair my appliance website I did for no other reason than to see what would happen (my version of climbing Mt Everest) if I use what I had learned about Niche Internet Marketing from the 5 free videos below. It now occupies the first second and third position in Google amongst 12 500 000 competitors and it has about 5 back links. The background research shows the phrase: ‘repair my appliance’ gets 220 000 hits a month so it is well used.

If anyone has any ideas as to what I can do with it please let me know as I am all ears. That said it proved to me what I wanted to prove to myself and that is that by researching properly and just following some basic SEO rules you can get ranked very quickly in what is a fairly competitive field.

Now if you are a small, local business all you need to do is apply the same Niche Internet Marketing Rules to your own business web site:

1. Chose the web URL that matches you target market i.e. if you are selling products related to ‘oil spills’ then look for a URL like www.oilspills.com.au .
2. Research the market using the free ‘Google Keyword Tool’ and look for ‘gaps’. e.g a term like ‘The Bearded Dragon’ is dominated on the front page by a small hotel while in a provincial town in Queensland, Australia. Outranking that organisation with a URL like www.thebeardeddragon.com.au is likely to be much easier than beating other Bearded Dragon blogs and web sites. What’s more most people searching ‘the bearded dragon’ are probably looking for a lizard not a hotel.
3. Make it local if you are local!!!!! I can’t be clearer than that. If you are a hot bread shop on the Gold Coast then look for a URL that screams www hotbreadgoldcoast . whatever.

OK so what tools do your need to use Niche Internet Marketing to make money?

On the page: ‘How to make a website’ there is a bunch of free stuff. But there is also a small paragraph towards the bottom that discusses how to list your website with over 500 search engines. As the article points out this type of task is just too time consuming to do by hand. You need a computer program to get it done.

So if all you are trying to do is set of one website for your business then understanding how Niche Internet Marketing works will give you a huge advantage over your competition beofre you even start to build your website. The best way to learn what it is all about is to watch an expert.

These 5 free videos will teach you all your need to know.

No gimmicks and no hard sell. Do what I did and just watch the 5 free videos and if it is not for you do not go any further. What’s more the 5 videos get sent to you over a 5 day period so just watch one ever day or so. While you are watching use the ‘Microsoft Snip Tool’ and pause the video, ‘snip’ the screen shots of important pointers and save each screen shot in a MS Word document. Once you know how then all you need to do is use something like the free Google Keyword Tool and you can set up your own Niche website.

If you want to develope your website even further or want to build websites for other people then the Niche Profit Classroom software and training is amazing! I use it every day and have set up multiple websites using this software. It saves hundreds of hours. There is so much free stuff on their site that you could literally spend hours a day just going through it. What’s more the first 5 free videos don’t cut out any of the important bits. In fact quite the opposite. That site www.repairmyappliance.com.au that ranks number 1, 2 & 3 on Google among 12 500 000 competitors was built solely on the information contained in those 5 free videos. It was my attempt to prove these guys wrong so I had a reason not to join. Guess what? I don’t know everything!!!

Not everyone looking for Niche Internet Marketing Research wants to have total control or has enought spare time to use the Niche Profit Classroom Tool  . In fact if you are just starting out or have a job already that limits the spare time you have then have a look at a fully automated system like Niche Reaper. Fantastic information and it is all done for you by experts. Just make sure to ‘close the page’ so you can join at the reduced price. The ‘pop up’ window will appear and that saves you plenty.

Research into Niche Internet Marketing can take hundreds of hours. Sophisticated software programs like these do most of the work for you. Remember you can research every page you make for your website using these tools which maximises your chances of having Google find your website in many different ways.